Showing posts with label Influencers. Show all posts
Showing posts with label Influencers. Show all posts

2024-05-12

The Scourge of the Internet

No I am not writing about the fear and hate mongering taking over the Internet although they are the greatest evils of the Internet. And I am not taking about corporate social media with all it’s evils of turning the customer into the product, at least it can facilitate communication and community and even activism. I am talking about something much subtler and seemingly innocuous.

The Scourge of the Internet are so-called influencers and content creators.

When I think of influencers, The Kardashians are the first thing that come to mind, people famous for being famous. Influencers online are about being famous, and being charismatic or outrageous seems to be the way to go. But influencers are not really out to influence anyone, they are just looking for followers that can be monetized.

As for content providers, the word content says it. They are not about providing real information or knowledge, it’s just about creating something to stick in-between the advertising. That is why when you go researching online you keep finding multiple websites with exactly the same information, word for word (usually stolen from Wikipedia), Content providers are just sticking content they steal in-between the advertising. Again all for hits and advertising revenue.

These things may seem innocuous but they clutter up the Internet with meaningless pap making finding real information increasing more difficult, if not close to impossible. And AI is just going to make everything worse as the LLMs behind it feed on this mountain of garbage for the ultimate GIGO effect.

Can we have our old Internet back please – a place for information, communication and community.