The stages of corporate social media

Corporate social media essentially goes through three stages.

The first is new, free and wonderful, lots of functionality, user friendly and free, or at least pretending to be free. It’s purpose is to build a customer/product base (as the customer is the product).

The second stage is monetization. The purpose is to make money so once the free loss leader period is over measures to create revenue are introduced. These are usually things the users can live with and are introduced along with measures to make the customer dependent on the product.

Once that is achieved we move into stage three, equivalent to the final stage of capitalism. We move from earning a fair profit to profit maximization with no regard for the user, the assumption being that by this time the user is convinced their very existence is dependent on the product, also known as the Facebook effect.

With the introduction of Brand X, EvilElon is clearly telling us he is moving Twitter into Stage Three as capitalism moves into it’s final stage.

What Are Family Values Anyway

So what are these family values the right is always going on about. I am not talking about specific religious or cultural values but the values all families share.

It seems there is one common thread and that is that families care about and take care of each other. They do not ask if other family members are worthy of being cared for they just do it. When children are young and helpless they care for them, and when they become older and need it their children care for them. There are no financial transactions involved here but everyone is expected to contribute what they can to the family and the family ensures their needs are met.

I have been trying to find a way that says this that does not sound like “from each according to their ability to each according to their needs” but that is essentially it. Yes Virginia, family values are communism.

Should We Bring Back The Lord’s Day Act

No I am not going all religious on you This would be more of a Day for Humanity, a day that would not belong to the billionaires and millionaires but to the common people and the community.

This would be a day where all profit making activities would be banned except for activities necessary for essential public utilities and community and social services. Large scale profit making entertainment (including sports) would be banned except for local community based activities.

Perhaps most importantly all social media would shut down for the day and being constantly plugged into devices would be prohibited. Disable texting too and make people actually talk to each other

This would be a day for families of all kinds and the community to come together as people, not just as customers (or contacts), a day when our interactions with each other would not be transactional, a day that would proudly not contribute to the so called economy or the GDP or GNP.

A Day for Humanity, once a week.