Monday, 2 August 2010

At Least She Won't Be Sunburned When She Cracks Her Head Open

Anna Bebon, from Tommy & Lefebvre, is cool to go out
in the sun thanks to her UV-protected clothing by Lole.
Photograph by: Jana Chytilova, The Ottawa Citizen

As one who is a strong advocate of wearing bicycle helmets, seeing the apparent promotion of cycling without a helmet by a prominent local cycling store in what considers itself to be the city's newspaper of record is sure to catch my attention.

Perhaps upon further reflection and examination of the photo that comes with a photo credit, but looks like it should also have a Photoshop credit, I should not take the article, which appears to be an advertorial, too seriously. I mean what type of dock is that anyway, and why would anyone try to cycle on it.

Nevertheless, community leaders should be careful about what type of messages they are sending.

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