Friday, 5 June 2009

Canada's Hockey Legacy

Can they do it. The Toronto Star reports:

The dream of another NHL team in Toronto was unveiled today, though even the pitchmen for the project admit it is a long way from coming true.
The proposal contains some unique features that may be the key to the teams success.
-- Twenty-five percent of the Legacy's annual profits would be divided between charitable foundations and non-profit organizations. Carnegie's Future Aces Foundation for at-risk youth would be the first recipients.
-- About 15,000 seats for every Legacy game would cost no more than $50 apiece.
So how would such a team be financially feasible. Perhaps by appealing to the players love of the game rather than their greed. There may just be enough players in the league, and some of them superstars, who see this as a chance to be part of something special – a team in the best hockey town in the NHL (and the best market) that allows ordinary working hockey fans to watch the games and devotes a substantial portion of profits, not to owners greed, but to charity. For this there may be enough Canadian players willing to play, not for outrageous salaries, but for decent salaries looking for a chance to put a superteam together and keep the Stanley Cup in Canada forever.

Indeed it is a dream. Will they make it come true.

1 comment:

Canada Realtor said...

I must say, their business model of sharing profits with local charities sounds very interesting. GTA surely does need a new team (maybe two) to support. Great idea, lets hope it comes true.

Take care, Elli