THE FIFTH COLUMN

"This column is dedicated to the proposition that Canada (and indeed the world) is in a crisis situation and that fundamental social change is required to remedy this situation." - The First Column, Lambda November 2, 1971 This blog is inspired by my column of the same name in the Laurentian University Newspaper, Lambda, from 1971-1973. The title refers to the concept of subverting the system from within. To read key excerpts from those columns read the first few posts in this blog.

2009-03-10

Making David Suzuki Look Like a Fool

Dr. David Suzuki is a respected scientist, world renowned environmentalist, and excellent communicator. So one would think that it would be difficult to make him look foolish. But the folks at powerWISE have found a way to do it.

I only hope that he is being well paid for the powerWISE commercials and putting the money to good use because, IMHO, they make him look like a fool.

Unfortunately the folks at powerWISE are very protective of their commercials so I was unable to embed a clip of the worst one, entitled “TV-Habitat” (the habitat of the common draft dodger), which makes me cringe every time I see it. The only copy of it I found on the web outside of the powerWISE site had been removed for a “terms of use violation”.

The powerwise ads can be viewed here.

My advice to Dr. Suzuki, never leave your image in the hands of the advertising industry again.

3 comments:

Anonymous10 March 2009 at 13:19
Since when is David Suzuki a respected scientist? That was a joke right?
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Anonymous12 March 2009 at 20:06
as much as those commercials make him look kinda foolish, they do make me laugh at their stupidity. I enjoy them solely for their amusement
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Anonymous29 March 2011 at 14:02
I second the point re: Suzuki being a scientist. If he did any science during his 3 yr PhD, that would be it. Look at his CV on line and you will not see a single peer-reviewed publication.
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